Completely free to use, the Partner Benchmarking Tool evaluates the three core components of your digital presence — your website, blog, and social channels — to analyse your biggest strengths and weaknesses. Getting a gauge on your current performance is essential to improving; get useful tips and advice on how you can improve.
Simply input your website, blog RSS feed, Twitter, Facebook and LinkedIn handles and the Partner Benchmarking Tool will get to work. For each metric, it will score you between 1 and 100, while offering guidance on how to improve your score next time round. Then, go further in your learning about improving your performance by utilising the content in the Knowledge Base.
Let us know if you'd like further explanation, or have any questions about the tool and digital marketing in general.
The Partner Benchmarking Tool is a product developed by digital marketing agency Fifty Five and Five for Microsoft.